Holly Renee is Engineering a Better Wardrobe with her line, Shenova
With Spring just around the corner, it’s time for all of us to start picking up cute, new items for warmer weather. For us brainy fashion lovers who like to look feminine and futuristic, Shenova is a line that you absolutely must check out.
Shenova was created by Holly Renee, the daughter of a molecular biologist mother, sister to a computer programming prodigy brother, and childhood resident of Pittsburgh before moving to San Francisco in 2003. Her family and now city were her inspiration for her line; a beautiful collection of dresses that flaunt tech and science inspired graphics on the fabric. Fabric patterns that Holly designed herself.
“The day I found out I could print my drawings onto fabric, I was hooked,” she explains. “I knew I had found my medium.”
With a style that Holly describes as “Industrial Chic,” her work is heavily influenced by the popular specializations Science, Technology, Engineering and Math (STEM).
By incorporating aesthetic elements of STEM fields, Holly is working to normalize and even highlight the elements of “cool” that exist in these fields normally considered anything but. By doing this, Holly hopes to end the stigma that many women have about what a scientist or a programmer looks like. She frequently asks powerful or influential women in the fields of science and tech (including Sugar Gamer’s founder Keisha Howard) to model these clothes and act as her “STEM Muses.” Holly is unrelenting in her dedication to making the nerdy-chic aesthetic have more depth than a passing hipster fad.
“It helps to educate and engage the public and makes learning about STEM fun,” Holly says. “Because why not?”
We all have the ability to look for fashion from every part of the globe as a means of expressing who we are; this makes Shenova both future-facing and right on time. Holly boldly reminds us all, through her clothing, that it is possible to be beautiful, sexy, and brilliant all at once.
Written by Nikki Lynette
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