Author: Katrina Jefferson

“What we are building today are not just games, but a cultural heritage, a tapestry of shared artistry, collective dreams, and communal experiences. This is our legacy!” – Keisha Howard, CEO of Sugar Gamers and Sugar Gamers Labs LOS ANGELES, CA, USA, November 28, 2023 / Sugar Gamers, a collective of tech and gaming enthusiasts, educators, and artists are hosting an inspiring event. Just on the heels of what would have been his 83rd birthday, the event will honor the legacy of Gerald A. Lawson, creator of the first video game console and cartridge. The honor will be presented to…

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When I play games, the music is one of my favorite elements in the game to fuel my future win. 🙂 It is just as motivational for me with everything else I do in my life…. When I work out, I gotta have my hip hop/rock playlist. When I want to get creative in my projects–classical jazz music! When I cook to really make an impact in my dishes so my stuff doesn’t turn out bland and dry LOL–any music!! The last two years have shown us the importance of music in games with the increased demand for music catalogs–what’s…

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There are so many Black greats in the Gaming Industry. From Black developers to Black animators, Black designers to Black entrepreneurs, the shine on all of these amazing and talented creators is most definitely real. And with the affinity of Gaming by Generation Z marking its territory through PC, Mobile and Console game play, Black industry enthusiasts and leadership has grown tremendously. Here are seven immersive tech industry leaders making their mark: Jaye Watts, CEO Coexist – Stanford graduate and Grammy Award nominee, Jaye Watts is the Founder and CEO of Coexist. Coexist Gaming is a community-centric & subscription-based gaming…

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Ikea in collaboration with ASUS/ Republic of Gamers is launching six new product families aimed at PC Gamers. For years, we’ve known Ikea to be the go to place to fully furnish your dorm room, your first apartment, or just to get those one off things you need when you get grown (IE art, rugs, plant stands, etc.). Now it’s set to become a resource for gaming furniture. With six product lines set to launch in October 2021, Ikea has collaborated with ASUS/Republic of Gamers to put together a collection of 30 different pieces that make up their gaming skus.…

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How Fox’s New Show Alter Ego is Flexing Avatars and Why We Love It Gaming has evolved into such a popular category that non-competing industries are modernizing old concepts through gamified experiences to see how they can broaden their audience base. For example, in Tourism, the Faroe Islands’ most recent “gamified” live virtual tours experience attracted 700,000 visitors from 197 countries. And social platform TikTok gets it. Their Gamified Branded Effect enables brands to prompt people on TikTok to use facial expressions, body postures, or other motions in order to control and interact with branded elements, and the experience is…

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