Head of PR and Partnerships
Katrina LaShelle Jefferson has a diverse set of professional experiences, all fun, and all focused around Entertainment, Education and Technology. Katrina started her career in Supply Chain, working for a software company in Silicon Valley then later moving to an A.I. based chatbot company, serving B2B clients as a Client Services Manager.
After leaving San Francisco, she moved to Los Angeles and worked for non-profit organizations, helping families and children through Education and Mentorship while obtaining a degree in Fashion Merchandising and Marketing. Post graduation, Katrina worked for Enterprise level organizations in Product Development, Marketing and Communications, and Advertising.
During her tenure, Katrina has led teams of over 200 people, across multiple countries, built and sustained key Client Service and Marketing divisions, and secured key corporate accounts for well-known brands. She’s continued to place major brand deals, interactive influencer installations, and publicity for top talent and corporations throughout her career.
With over 19 years of Marketing and Brand Communications experience, Katrina focuses her efforts in Mentorship and Entertainment, continuing education in New Media and Educational Technology.